Thursday, November 15, 2012

This Diwali...Mixed Reviews!

By Anant Mathur (November 15, 2012)



Hello movie fans... As you know, this Diwali week, 2 Bollywood movies were released and will enjoy an extended 6 day weekend as both were released on November 13th. Of course the films I'm talking about are the much awaited Yash Chopra swan song Jab Tak Hai Jaan and the Ajay Devgn produced comedy Son of Sardaar. The starcast for Jab Tak Hai Jaan includes Shahrukh Khan, Katrina Kaif and Anushka Sharma while Son of Sardaar stars Ajay Devgn, Sonakshi Sinha, Sanjay Dutt and Juhi Chawala.

The house was not full for either film on opening day due largely to the fact that people were too busy with Diwali puja and festivities. Overall, in most places occupancy was only 70-80% for JTHJ and about 60-65% for SOS. Although SOS received bad reviews and negative feedback from critics and cinemagoers, JTHJ is another story, literally (LOL), it's garnering mixed reviews and mixed feedback - people either love it or hate it. 



As expected, collections did pickup on day 2 - approximately 50% for JTHJ and an incredible 70% for SOS. The two days collection for both films are 32 Crores [12.5 Cr. (day 1) + 19.5 Cr. (day 2)] for JTHJ and 23 Crores [8.5 Cr. (day 1) + 14.5 Cr. (day 2)] for SOS.

It's difficult to predict where the films will end up on the highest grossing list, but it does look like JTHJ has the possibility of joining the 100 crores club and SOS will certainly come close to it. The extended weekend will help both films and by the end of the first weekend we should get a clearer picture of where the films stand.

© Anant Mathur. All Rights Reserved. 

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